It Adds, a prop shop was set up in August 1999 by Sushil Shirke who is very passionate about what he does. For virtually two decades now, we at It Adds, have been regularly supplying a unique and unlimited collection of props for TV commercials, Feature Films, Live Events, Exhibitions, Photo Shoots, and Theatre Productions. We have been leading the field for Props and Furniture rentals for shoots ever since. With continued demand for new props, new looks, new style, we opened another Prop shop in Dec 2016, what we proudly call as "Beelieve It". We have gained a reputation in the industry and are known for our friendly, reliable service and budget-friendly pricing. Drop in at your leisure to explore some exciting possibilities.
Film making is an art as illusion. The filmmaker's goal is to make the audience believe in the fictional world he has created. The world could be very much like our own or an imaginative fantasy land. But all of the elements of that world - from the buildings to the cars to the contents of the main character's living room, need to work together to tell a story. And that's where we, It Adds & Beelieve It - A Prop Shop come in - to help make the character's living room by providing the correct props. Props make the scenes in the movies come alive with a realism that cannot be achieved otherwise.
Props is an important aid to every form of entertainment industry whether it’s a movie, a fashion shoot, a documentary, a TV commercial, or for a still photographer who seeks better results than he can get merely by "pointing and shooting." Used with a little ingenuity and a judicious choice of camera angles, they can add pictorial interest and drama to otherwise ordinary subjects.
