Film making is an art as illusion. The filmmaker's goal is to make the audience believe in the fictional world he has created. The world could be very much like our own or an imaginative fantasy land. But all of the elements of that world - from the buildings to the cars to the contents of the main character's living room, need to work together to tell a story. And that's where we, IT ADDS - A Prop Shop come in - to help make the character's living room by providing the correct props. Props make the scenes in the movies come alive with a realism that cannot be achieved otherwise.

Props is an important aid to every form of entertainment industry whether it’s a movie, a fashion shoot, a documentary, a TV commercial, or for a still photographer who seeks better results than he can get merely by "pointing and shooting." Used with a little ingenuity and a judicious choice of camera angles, they can add pictorial interest and drama to otherwise ordinary subjects..

IT ADDS , A Prop Shop has been set up in August 1999 by Sushil Shirke who is very passionate about what he does. It Adds has a unique and growing selection of props available for Ad Film and feature film prop set-up. We have been leading the field for Prop and furniture collections ever since. We regularly supply props for TV commercials, feature films, drama, documentaries, live events, exhibitions, photo shoots and theatre productions. We can offer expert advice together with a friendly, reliable service and competitive rates. IT ADDS is happy to announce the opening of its second store featuring a rare and exclusive collection of props from around the world. Drop in at your leisure to explore some exciting possibilities!!!

www.itadds.in
 

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